The Academy - Small Luxury Hotels of the World

5 Star Hotel

8.3

Bloomsbury, London

About The Academy - Small Luxury Hotels of the World

Set across five restored Georgian townhouses, The Academy fuses period charm with contemporary interiors by Champalimaud. An intimate library and marble‑bathed suites deliver cultured privacy in Bloomsbury, moments from the British Museum.

Check-in

From 14:00

Check-out

Until 11:00

Breakfast

Continental

Hotel Information

Full Address

21 Gower Street, Bloomsbury, Camden, London, WC1E 6HG, United Kingdom

Neighborhood

Bloomsbury

Guest Rating

8.3/10

Hotel Amenities & Features

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Wellness

Wellness treatments (massage, facial, hydrotherapy, etc.)

Mr Ma’s Tea House Spa — a teahouse-style spa tucked into the hotel's secluded garden offering traditional Asian therapies such as hot medicinal herbal footbaths, Zhi ya (Chinese reflexology) and Tuina acupressure; treatments available to guests by reservation.

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Dining

Casual restaurant / café

The Refectory — intimate breakfast room and casual dining space serving breakfast, light lunches and seasonal dishes; also used as a function/breakfast space.

Bar / lounge

The Alchemy Bar — ground-floor cocktail bar and lounge offering bespoke cocktails, speciality gins, wines and champagne in cosy, jewel-toned surroundings adjacent to the garden.

Afternoon tea service

Mr Ma’s Afternoon Tea — signature afternoon tea with an Asian twist (exclusive Jing Tea 'Mr Ma’s Special Blend' and Asian-influenced pastries alongside classic sandwiches and scones); served in The Refectory and the secluded courtyard (Mon–Fri noon–3pm; Sat–Sun noon–5pm; 24‑hour advance reservation required).

Private dining room

Genius Lab and The Library — small, flexible private event/meeting spaces suitable for private dining and receptions (Genius Lab capacities: theatre 30 / boardroom 18); exclusive use of the hotel can be arranged for private events.

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Unique Features

Historical building / heritage architecture

Composed of five restored Georgian townhouses (Grade II listed) merged into a single boutique hotel, reflecting Bloomsbury's Georgian architectural heritage.

Prime location (landmark adjacent, riverfront, iconic neighbourhood)

Located in the heart of Bloomsbury on Gower Street — adjacent to the British Museum and within easy walking distance of UCL, the West End, Covent Garden and major transport hubs.

Art or curated design collection

Interiors and public spaces curated by Alexandra Champalimaud, with a design concept inspired by the Bloomsbury Set and bespoke furnishings, artworks and library programming.

other: Private courtyard garden

Secluded private courtyard garden (one of two garden spaces) used as an oasis for guests and as the venue for Mr Ma’s Afternoon Tea and outdoor seating.

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