Flitcroft Apartment at Chateau Denmark London

Thirteen — award-winning cocktail bar at the Denmark Street entrance serving signature cocktails (examples include ‘Smoke on the Water’ and ‘Lady Stardust’), open all day from morning into late night and featuring a lavish art-deco/gothic interior and resident DJs.

Thirteen serves Japanese-inspired small plates for lunch and dinner (all-day dining small-plates format alongside the cocktail menu).

dial8 — lower-ground private event space / secret basement bar used for private events, playbacks and intimate gatherings (available for private hire and late-night private functions).

Reimagined butler team (BTLR) — on-hand personalised butler service described as a modern ‘BTLR’ team who manage guest requests, curate local experiences and operate from a personalised guest ‘little purple book’.

Private event facilities including dial8 (lower-ground private event space) and a programme of Denmark Street Sessions — live performances, exhibitions, pop-ups and talks across Denmark Street suitable for private and cultural events.

Dog-friendly policy with pet amenities reported (food/water bowls, dog beds) and on-property arrangements promoted (Canine Concierge / dog-walking and sitting arranged via staff/BTLR); dogs admitted in many public areas including bar/lounge per pet-guides and reviews.

Digital guest registration and app-driven guest tools — guest registration cards are handled as online forms (digitally signed) and the hotel references a Guest U app and other digital systems to manage guest interactions and reduce paper/battery use.

Property is set across 16 restored/Grade II listed townhouses and Victorian buildings on Denmark Street (retains original staircases and period features in many buildings).

Located on Denmark Street (London’s historic ‘Tin Pan Alley’) in Soho adjacent to the Outernet entertainment district and within minutes of Tottenham Court Road station — celebrated for rock ’n’ roll history (Rolling Stones, Sex Pistols, Bowie etc.).

Strong curated interior and design programme across rooms, bars and public spaces — baroque/gothic styling, themed rooms and an in-house ‘house of curiosities’ (Chateau 'X' store) plus a cultural programming agenda tying art, music and design into the guest experience.

Operational sustainability measures outlined on the hotel site: Guest U app; Billi taps to reduce single-use bottles; ocean-recycled amenity bottles; up-cycled slippers; presence detectors for lighting; low-voltage property management and digital guest registration to reduce paper use.

Bathroom amenities created by cult brand 19-69 (Purple Haze range) developed for the hotel to reflect its rock‑and‑roll identity (branded amenity fragrance programme used throughout rooms/apartments).

A secret basement offering (dial8) and private late-night spaces described as 'for those in the know' plus invitation-style privileges for direct-booking guests and curated private events — positioned as exclusive late-night/private-access experiences.